Seven years later, the Apple Card is a huge but controversial success
On August 20, 2019, Apple officially launched Apple Card with any US citizen able to apply. Since then it's been a hit, but it's faced controversy over everything from low reward rates to alleged sex discrimination — and Apple's partner wanting to pull out. Apple Card In every sense bar one, Apple Card is typical of the products Apple has been most famous for making. First it was rumored for…
Seven years on from its launch, Apple Card remains a significant yet contentious product. On August 20, 2019, Apple officially made the card available to US citizens. Despite its notable success, the card has drawn criticism for various reasons, including low reward rates and allegations of sex discrimination. Furthermore, Apple's partner has hinted at the possibility of withdrawing from the venture.
In every aspect, except for its distinctive titanium card, Apple Card mirrors the company's other products. Rumors of the card's creation had been circulating for years before its grand unveiling. Apple Card, however, was initiated by Steve Jobs long before its official debut. Unlike hardware and software, which Apple has continuously emphasized, the card is a reflection of the company's recent shift towards a services-focused business model.
This pivot has been a gradual process, and Apple's hardware and software offerings are far from disappearing from the market.
Written by urgent.news from AppleInsider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
