Lucknow-Delhi Tejas becomes India's first privately branded train, 'Sprite' Tejas
The Lucknow-Delhi Tejas Express will be known as the Sprite Tejas Express from August 20. Coca-Cola's Sprite unit secured branding rights for the train's name and coaches. This move aims to generate non-fare revenue for the Indian Railway Catering and Tourism Corporation. Other companies can also apply for branding on remaining coaches on a first-come basis. This initiative follows the railways'…
Lucknow to Delhi, the Tejas Express will soon be branded as the 'Sprite' Tejas for a six-month period starting August 20. Indian Rail Catering and Tourism Corporation (IRCTC) has approved a proposal from Sprite, a Coca-Cola India subsidiary, to prefix the train's name with "Sprite". The company will also be permitted to apply vinyl wraps to five coaches for branding, a move expected to generate non-fare revenue.
Sprite is the first private entity to embark on such a branding initiative, following the introduction of India's first 'corporate train' in December 2021. The IRCTC allows for group bookings on these Tejas trains, enabling corporate groups and travelers for events to reserve an entire AC Chair Car coach with 78 seats.
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