Kellogg says it’s removing artificial dyes from cereals by the end of this year
WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year. The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027. But the company…
Kellogg has announced that it will remove artificial colors from its cereals by the end of this year, a move that is ahead of their previously stated deadline of the end of 2027. The company plans to replace synthetic dyes with fruit- and vegetable-based juices and has invested in equipment to facilitate this transition. In addition to removing artificial colors, Kellogg will also eliminate BHT, an artificial preservative, from select cereals.
This shift in policy comes in response to growing consumer demand for food products with simpler, more recognizable ingredients and pressure from various stakeholders, including consumer petitions, high-profile advocacy, and retailer mandates.
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