Graphic card shortage set to drive PC prices higher as AI demand strains supplies, manufacturer warns

PC Partner Group, a Hong Kong-based manufacturer of computer components, has warned that a worsening shortage of graphics cards and other key components could drive the prices of personal computers (PCs) higher in the second half of 2026. This shortage is particularly severe for entry-level graphics cards, which could increase average selling prices and make even lower-cost desktop computers more expensive to build.

The company attributes the shortage partly to rising demand for advanced chips and memory from AI companies to power their infrastructure. PC Partner expects that rising graphics memory chip costs will lead to a substantial increase in graphics card costs in the second half of 2026. Despite the challenges, the company remains confident of achieving revenue growth for the full year, with its GPU server and AI-related products expected to offset some of the weakness elsewhere.

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