Google Will Let You Remove Gemini’s Watermark from Photos and Videos

Google is now allowing users to remove the visible watermarks from AI-generated photos, videos, and audio. This change was announced by Google VP for Gemini, Josh Woodward, on August 14. The option is available for content created using Nano Banana, Omni, and Lyria, which are Google's image, video, and music generation tools. To turn off the watermark, users must go to Settings > Media Watermark in their accounts.

The feature will be rolled out to Gemini and Flow, Google's AI video creation and editing platform, over the coming days. Google plans to extend the same control to Search later. This move aims to give creators more flexibility, especially when the watermarks make generated material unsuitable for professional or creative projects.

However, Google's less obvious methods for identifying AI-generated content, such as SynthID and C2PA Content Credentials, remain intact. Users can still verify if SynthID is present in generated media through Gemini and it can be verified across Search and other Google products. Google has also open-sourced Credentio, a C++ library for validating C2PA Content Credentials, which verifies the information locally without requiring media uploads to external servers.

This move comes as AI companies experiment with different identification methods, balancing transparency with user-generated content.