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Ghana Music Awards organisers abroad should invest in promoting Ghanaian music globally – Austin Woode

Entertainment critic Austin Woode urges Ghana Music Awards organisers to invest in international promotion.

In a groundbreaking collaboration, six prominent hip-hop artists from across Africa and the UK unite for the 2026 Hennessy Cypher, an esteemed hip-hop platform. Yanga Chief, hailing from South Africa, becomes the third South African rapper to showcase his talents in this prestigious event. This collaboration not only highlights South African hip-hop talent but also celebrates the diverse voices and perspectives that contribute to the genre's rich tapestry.

Yanga Chief expresses his excitement about representing his country, emphasizing the importance of staying true to himself while leaving a lasting impact on the Cypher. This year's Hennessy Cypher 2026, produced by the renowned Sarz, continues the brand's commitment to showcasing the best of African and UK hip-hop talent. The event, directed and produced by Juan Visser/ Human Studio in Johannesburg, pays homage to hip-hop's foundations while looking forward to its next chapter.

Hennessy, with its deep-rooted relationship with hip-hop, remains a trailblazer in the genre, featuring in over 58,000 songs and consistently championing artists who shape contemporary culture.

Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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