Amazon Can Use Your Twitch Content to Train Its AI—Unless You Opt Out
When Twitch announced that streamers could opt out, thousands of users questioned why their content was being used to train AI models in the first place.
Amazon can use your Twitch content to train its AI unless you opt out, according to a recent update. The revelation has raised concerns about how big tech companies handle user data. To opt out, navigate to your account settings on Twitch, select the Security and Privacy section, and disable the Generative AI Training option. Disabling this feature does not prevent Twitch and Amazon from using your content for other purposes outlined in Twitch's Privacy Notice, such as real-time assistance for sponsorship campaigns, viewer discovery, and community safety.
This move comes after a livestream where Twitch's head of community, Mary Kish, explained the introduction of the changes. The update has sparked controversy, with over 16,000 creators expressing opposition to the default use of their content for AI training. Mike Minton, Twitch's head of product, acknowledged that making the option to use content for AI training enabled by default was necessary to encourage participation, as otherwise no one would join.
However, he noted that these mechanisms are not unique to Twitch and could be used by other companies developing AI systems as well.
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