Airtel discontinues several prepaid plans including one of its most popular
Airtel has decided to eliminate several of its prepaid recharge options, including the frequently used Rs 299 plan. As a result, Airtel's prices are set to rise by approximately three to four percent. Customers who relied on the Rs 299 plan will need to transition to the Rs 349 pack, marking a notable increase in their expenses.
Bharti Airtel has significantly scaled back its prepaid offerings, discontinuing several popular plans including the Rs 299 option. This move, part of a broader portfolio rationalisation, could raise Airtel's average revenue per user by 3-4%. The telco withdrew the Rs 299, Rs 579, Rs 619, and Rs 649 prepaid plans, prompting users to upgrade to the Rs 349 pack, which increases the price by around 16%.
Additionally, four 1.5GB/day plans were pulled, alongside a 2GB/day Rs 649 plan. The Rs 859 plan, meanwhile, has been rebranded to Rs 899. Airtel's MD & CEO, Shashwat Sharma, emphasized the need for a pricing architecture that charges based on data consumption, aiming to drive long-term sustainability and increased ARPU growth.
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