There Were Better Options, But Instagram Is Officially Changing Its Wordmark To This…

Instagram has officially unveiled its newest wordmark, departing from the iconic script used for over a decade. In a post on the platform, Head of Instagram, Adam Mosseri, shared the new design in all its banality. The new typeface is a mix of print and cursive lettering, making it arguably less legible than its predecessor. Despite this, Mosseri claimed the new text is "cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram."

The new wordmark features cursive script on the "s", "g", and "r", paying homage to the original design. However, some argue this works against the company, as the platform is being widely criticized and called "Instagzam" or even "Instagwam". Users have been critical of Mosseri's announcement, though they must sift through a sea of excessive praise and emoji-filled messages, possibly from bot accounts.

Mosseri then shared the news on Threads, where commenters were found to be more critical than on Instagram. Regardless, users across both platforms expressed that they were not asking for this change, and some even called for the return of the original logo.