Saying No: Jersey Patches, the Texas Longhorns and Scarcity Strategy
Today’s guest column is from professors John Cairney and Rick Burton. On Aug. 1, the NCAA opened one of the most valuable new pieces of commercial inventory in college sports, allowing Division I schools to add up to two sponsor logos to their uniforms. Not surprisingly, the market moved quickly. Ohio State reportedly struck a […]
We haven't written up this one. Sportico has the full story — the link below goes straight to it.