No fans, no fridges, just paint: ZERC’s founder on cracking SEA’s cooling crisis
In much of Southeast Asia, heat has stopped being a seasonal inconvenience and become an infrastructure problem. Parked cars can hit cabin temperatures of 70 to 90 degrees Celsius within minutes, air-conditioning strains power grids at peak demand, and concrete-heavy cities from Bangkok to Jakarta trap heat well into the night. ZERC, a deeptech startup […] The post No fans, no fridges, just…
ZERC's CEO Lee Heon and his team have developed a water-based radiative cooling paint that reflects 96% of sunlight and releases over 93% of absorbed heat back into space, without consuming any electricity. The paint, made of polymers, water, and ceramic pigments, is an eco-friendly alternative to solvent-based formulas. ZERC's go-to-market strategy includes direct sales, licensing, and partnerships, with an initial focus on exporting the product and later seeking local production through licensing agreements with regional paint manufacturers.
The company believes paint offers a versatile and cost-effective solution to the cooling crisis in Southeast Asia, with the potential for significant energy savings and a payback period of one to two years through reduced cooling costs. While the paint's durability is still being refined, ZERC expects it to last as long as conventional paints in tropical environments.
Safety helmet applications are being used as a proof of concept to demonstrate the technology's effectiveness on small, irregularly shaped objects.
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