My husband is LL Cool J. Starting a jewelry business gave me a purpose that's all mine.
Simone I. Smith says building a jewelry company with LL Cool J's support helped her create an identity beyond marriage and motherhood.
Simone I. Smith, married to rapper LL Cool J, has embarked on a jewelry business venture to channel her passion for design. Having four children and four grandchildren, she credits her grandparents for instilling in her values of entrepreneurship and marriage. Simone's inspiration for her jewelry line stems from her love for hoop earrings, which she believes has the power to bestow confidence upon those who wear them.
Her journey into entrepreneurship was influenced by her grandmother, a skilled cook and dedicated caregiver, and her grandfather, who emphasized the importance of praying for one's spouse. Simone's ultimate wish is to be remembered for her sisterhood and her contributions to the world of jewelry design.
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