Missing the bigger picture: Apple pulls down ad in Milan after children's rights group complains
Someone missed the point of an iPhone billboard, prompting Apple to pull the advertisement down after it was accused of normalizing "electronic babysitting." Image credit: La Repubblica Apple has removed one of its billboards in Milan, Italy, after public outcry. The ad in question depicted a toddler holding a food-smeared iPhone paired with the text "Tutto ok, e iPhone," which translates to…
Apple has removed a billboard in Milan, Italy, after receiving criticism from a children's rights group. The advertisement featured a child holding a dirty iPhone with the caption "Tutto ok, e iPhone," which translates to "It's okay, it's an iPhone." The Italian children's rights watchdog, Autorita Garante per l'Infanzia e l'Adolescenza (AGIA), received a complaint that the ad was promoting "electronic babysitting" or the practice of using electronic devices to soothe children. Apple has since taken down the billboard in response to the public outcry.
Brief written by urgent.news from AppleInsider's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
