Home Credit Philippines names Gabriel Roxas as chief marketing officer

Home Credit Philippines has named Gabriel Roxas as its new Chief Marketing Officer, effective August 3, 2026. The appointment comes after Roxas' impressive 20-year career in marketing and business leadership, spanning major corporations like Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble. Prior to joining Google in various roles across Vietnam, the Philippines, and South Asia, Roxas served as the head of marketing for Google in these regions.

In his new position, Roxas will be responsible for spearheading Home Credit's marketing strategy, brand development, customer engagement, and growth initiatives. Home Credit aims to assist millions of Filipinos in accessing opportunities that align with their goals and aspirations. Roxas expressed his enthusiasm for joining the organization, stating, "I'm excited to be part of an organization that is committed to creating customer-focused solutions through continuous innovation.

I look forward to strengthening the Home Credit brand and supporting its mission of bringing more Filipinos closer to the opportunities they deserve." The announcement of Roxas' appointment was made by Home Credit Philippines, with the press release sponsored by the company and published by an independent Advertising Content Team within the organization's Advertising Content Team.