GNC seals regional deal with DFI Retail following court win against Ron Sim’s LAC
DFI will be exclusive wholesaler, distributor and franchisee for the health and wellness brand in HK, Macau and Singapore
DFI Retail Group and GNC have reached a significant agreement, marking a new partnership aimed at expanding access to GNC's health and wellness products across Hong Kong, Macau, and Singapore. The joint statement released by both companies on August 14 reveals that DFI Retail will serve as the exclusive wholesaler, distributor, and franchisee for GNC in these regions. This move is poised to deepen GNC's presence in the market and enhance the availability of its wellness solutions to consumers.
The agreement comes just weeks after a Singapore court ruled in GNC's favor, granting it the right to assume former store leases at no cost, subject to landlord consent, and awarding more than US$18.9 million in damages. This legal victory underscores GNC's strong position in the region and reinforces its commitment to rebuilding its store footprint in Singapore.
Cheri Mullen, GNC's chief global franchise and wholesale officer, expressed optimism about the partnership, stating that the company is focused on rebuilding and strengthening its market presence while continuing to deliver high-quality, science-backed wellness solutions. The collaboration is expected to elevate the consumer experience by providing convenient access to GNC's extensive product portfolio through DFI Retail's established Guardian Singapore network.
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