Coworking, per Iwg in Italia accordi per 21 nuove aperture

The hybrid work model, involving both office-based and remote work, is set to remain one of the primary modes of employment, according to data from various observatories and numerous companies that consider it structural. The International Workplace Group, a Swiss-based company offering solutions for hybrid work and coworking spaces, predicts an additional 1.2 billion white-collar jobs globally, with a market potential exceeding 2,000 billion dollars.

In the first half of the year, the company, listed on the London Stock Exchange, reported a revenue increase of 6% to over 2 billion euros and an Ebitda of 265 million euros. IWG aims to bring flexible work directly to the heart of local communities, where demand is highest. The new IWG locations are situated in suburban areas and provincial cities, benefiting from the boom driven by the high real estate prices in city centers, forcing people to move to more affordable areas.

IWG collaborates with brands such as Regus and Spaces and, in the first half of this year, signed agreements for the opening of 728 new global locations, 21 of which are in Italy, including regions like Trentino-Alto Adige, Friuli-Venezia Giulia, Veneto, Lombardy, Emilia-Romagna, Tuscany, Umbria, Lazio, Campania, and Sicily. The expansion of the network is driven by the growing demand for hybrid work, even in the Italian market, which confirms the strategic importance of the new locations as part of the constant growth of the flexible work space network that allows people to have hubs near their homes in a professional environment, often capable of creating additional professional relationships.

IWG's CEO, Christian Schmitz, speaks of an "extraordinary half-year". Each new opening strengthens our reach, offers customers even more choice, and generates new business opportunities. Our expansion is transversal, from major international metropolises to provincial cities and local realities, where hybrid work is opening entirely new scenarios.

We face enormous potential. In addition, Wojo, as a partner, has added 186 locations to the global platform and signed a long-term collaboration with the hotel group Accor, opening up new opportunities in the future to integrate IWG solutions in an ever-increasing number of hotels.