Analyst reports 89% of GTA 6 pre-orders are for the $100 Ultimate Edition — 'I have never seen a 90% premium share before
According to digital intelligence firm Sensor Tower, the $100 Grand Theft Auto 6 Ultimate Edition is leading pre-order sales by 89%.
Analyst Karl Kontus of Sensor Tower reports that 89% of pre-orders for Grand Theft Auto 6 are for the $100 Ultimate Edition, a phenomenon he notes has never been seen before. This premium share is shared equally between Xbox and PlayStation, with 89% of pre-orderers on Xbox and 88.5% on PlayStation opting for the Ultimate Edition.
Industry standard premium shares typically range between 10-20%. Sensor Tower predicts that GTA 6 could reach around 25 million pre-orders upon its November 19 release. This substantial pre-order performance could generate $2 billion in revenue, enough to cover both development costs and a majority of the marketing spend. The Ultimate Edition offers exclusive content like missions, Vice City locations, and outfits, which Kontus believes justifies the higher price point.
He anticipates that the split between the $80 Standard Edition and $100 Ultimate Edition will even out closer to a 50/50 ratio once the full marketing campaign begins.
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