Adefaratoluwa Olutimehin: Africa’s Tourism, Hospitality
Industry Need International Markets, Investments to Thrive The Founder and Chief Executive Officer of Clevenard Group Worldwide, Adefaratoluwa Osindero Olutimehin, in this chat says Africa is merely scratching the surface
Adefaratoluwa Osindero Olutimehin, founder and CEO of Clevenard Group Worldwide, shared his vision for Africa's tourism and hospitality industry in a recent interview. He believes the sector has immense potential that is currently only beginning to be tapped into. Africa possesses "extraordinary landscapes, wildlife, history, diverse cultures, music, fashion, cuisine, creativity and, most importantly, people with incredible stories to tell."
However, the real challenge lies in connecting these attractions to international markets, attracting investment, improving infrastructure, and effectively showcasing Africa's story.
Olutimehin emphasized the need for Africa to take a more active role in promoting itself. He believes Africa should tell its own stories, showcase its own entrepreneurs and communities, and create platforms where international investors and visitors can appreciate Africa beyond just a destination. Cultural exchanges between Africa and Europe are a key aspect of Clevenard Group's work.
By bringing together professionals from various industries, the organization aims to facilitate partnerships, collaborations, and the sharing of knowledge between the two regions.
One of the flagship events organized by Clevenard is the Business and Tourism Networking Summit, which seeks to bring together business leaders, entrepreneurs, investors, and tourism professionals to discuss potential collaborations. The summit goes beyond traditional international conferences by encouraging participants to leave with actionable ideas and partnerships.
The Clevenard Global Awards recognize individuals and organizations making significant contributions in various fields, including business, education, tourism, culture, and social development. These awards aim to provide visibility and inspire others through the recognition of exceptional work.
When selecting Spain for this year's summit, Olutimehin chose the country deliberately. Its geographical location between Europe and Africa makes it a natural meeting point, historically connected through trade, migration, culture, and commerce. Furthermore, Spain has a strong tourism and hospitality industry, making it an ideal location for fostering conversations about international partnerships and collaborations.
Alicante, Spain's chosen host city, provides a neutral ground for African and European participants to engage directly with each other's entrepreneurship, culture, tourism, creativity, and leadership.
Written by urgent.news from This Day's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
