You may now qualify for Google’s new Search profile, here’s how to check
Google has lowered the follower requirements and appears ready to expand Search profiles globally.
Google has lowered the requirements for obtaining a Search profile, which now only needs 35,000 followers on YouTube, Instagram, and X, or 100,000 on TikTok. The initial criteria was much higher, with 100,000 followers on YouTube, Instagram, or X, and 300,000 on TikTok. These changes have been implemented, and Search profiles are already being seen outside the US, despite Google's support page still listing the US as the only supported market.
Google has indicated plans to expand the feature further, promising "more to come" for creators. The company first introduced Search profiles in June, providing eligible publishers and creators with a dedicated space to consolidate their websites, social accounts, videos, and posts.
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