Valsoia accelera le intese con i gruppi della grande distribuzione Ue

Valsoia, a leader in the health food sector in Italy, reported a 2.2% increase in revenue for the first quarter of the year, reaching 24.717 million euros. The company is accelerating its internationalization process by signing commercial agreements with major European supermarket chains in Poland, Hungary, and also in Spain, Sweden, the Czech Republic, and Slovakia.

Revenue from overseas sales grew by 23.1% to 2.534 million euros in the first quarter. Andrea Panzani, CEO of Valsoia, commented that international development is a strategic directive for the group, describing the new synergies with European distribution as "a significant result that encourages us to continue our path."

Valsoia, an Italian stock-listed company pioneering the development of alternative vegetarian products, debuted in Hungary through agreements with Spar and Tesco, and in Poland via Carrefour and Auchan channels. In Sweden, the company is expanding its presence in major grocery stores such as Ica, Coop, and Axfood, strengthening its position in a market particularly sensitive to wellness and vegetarian food themes.

In Spain, distribution is broadened through entry into Consum, one of the most important emerging players in the Spanish supermarket sector, increasing the brand's availability in the Iberian market. In the Czech Republic and Slovakia, new agreements with Tesco, Kaufland, and Billa enable the distribution of the vegetarian beverage line, adding variety to the local consumer market.

Like previously announced, Valsoia is also accelerating its internationalization process for Loriana, the second player in Italy's piadina market, identified by Valsoia in 2020. The company, which has seen a 100.3% growth in overseas revenue for the first quarter, strengthens distribution through major European grocery chains in Germany (with Edeka and Rewe) and Sweden (ICA, via Swedish Food Company).

France, Switzerland, the Netherlands, and Norway represent a debut in new markets. Panzani commented that the agreement in Norway with COOP, one of the largest retailers in the country, extends Loriana's distribution to around 600 points of sale, while in the Netherlands, where the brand entered Jumbo stores, the company will cover over 300 stores.

In 2025, the company will intensify industrial and strategic investments, including the expansion of its Serravalle Sesia plant to double the productive surface. The CEO is confident that "we will continue to invest in the international development of Loriana with the aim of further strengthening its presence in Europe and making our piadina an increasingly consolidated presence on European tables."