TVS Motor Accelerates Global EV Expansion With TVS iQube Launch in Kenya, the First Indian OEM to Introduce a Premium Electric Scooter in Africa
In line with its commitment to sustainable mobility on a global scale, TVS Motor Company (TVSM), part of TVS VENU, a leading global manufacturer of two and three-wheelers, has launched its premium electric scooter, the TVS iQube, in Kenya, its first entry into Africa market.
TVS Motor Company, a leading global manufacturer of two and three-wheelers, has made a significant stride in sustainable mobility by launching its premium electric scooter, the TVS iQube, in Kenya. This marks the inaugural entry of an Indian OEM into the African market. The TVS iQube is designed to cater to the needs of the modern rider, boasting superior performance, comfort, safety, and build quality.
Peyman Kargar, President of International Business at TVS Motor Company, emphasized that this launch is a significant milestone in the company's growth journey, reflecting their commitment to expanding innovative electric solutions across international markets. He also highlighted that the overall African two-wheeler market is projected to grow at a compound annual growth rate (CAGR) of 7-10% through 2030, while the electric two-wheeler market is expected to grow much faster, with forecasts ranging from 15%-25% CAGR through 2030-31.
Vijay Gidoomal, CEO of Car & General, further underlined the potential of this market, stating that EV penetration in Africa is still relatively low compared to its size and the growth potential is immense. The TVS iQube, which has been collectively ridden by over 1 million customers, has traveled more than 17.81 billion kilometers, resulting in the avoidance of 6,23,595 tonnes of CO₂ emissions. This is roughly equivalent to planting 25 million trees, demonstrating the tangible impact of electric mobility at scale.
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