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Travis Kelce and Tom Holland know being obsessed with your superstar wife is good for business

Travis Kelce and Tom Holland exemplify a new type of Hollywood husband: One who knows celebrating his wife's success is good for his career, too.

Travis Kelce, the NFL star, and Tom Holland, the Spider-Man actor, showcase how being an enthusiastic supporter of their superstar spouses can be advantageous. During Taylor Swift's Eras Tour, Kelce appeared on stage wearing a top hat and miming to Swift's performance, delighting the audience. Swift's tour set an attendance record and generated an estimated $1 billion for the UK economy.

Kelce, while being a star in his own right, acknowledged that being Swift's husband is an honor. Holland similarly puts his wife, Zendaya, before his own career on red carpets. This trend of supportive husbands being more marketable and appealing to women, who are increasingly outpacing men in education and the workforce, is changing the traditional alpha male archetype.

Successful male celebrities like Kelce, Holland, and Benny Blanco, who supported their financially successful wives, are more appealing and bankable.

Written by urgent.news from Business Insider's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.

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