Ted Lasso just had the biggest Apple TV premiere ever

Ted Lasso's fourth season is off to an impressive start, with Apple TV announcing it had the biggest launch ever for the streaming platform. According to Nielsen data shared by Apple, the season four premiere drew 296.6 million viewing minutes in the United States during its August 4 and 5 launch window. On the day of the premiere alone, August 5th, the show became the most-streamed program in the U.S., with over 200 million viewing minutes.

This marks the largest launch ever for Apple TV. The early success of Ted Lasso season four indicates there remains a significant audience for the show. Season three of Ted Lasso, released in 2023, set a record as the most-watched original across all streaming services that year, a remarkable achievement considering the platform's relatively smaller subscriber base compared to competitors like Netflix.

After years of speculation, Ted Lasso has returned for a fourth season, and it seems Apple is committed to keeping the series running for many more years. Ted Lasso season four is currently available on Apple TV, which costs $12.99 per month, or can be accessed through the Apple One bundle at a discounted rate. For more Apple news, check out 9to5Mac on YouTube.