Ninja Just Launched Its First Water Filter. Here’s What It Does That Others Don’t

Ninja recently introduced its inaugural water filtration device, the HydraSense, which sets itself apart from competitors in several ways. The slim countertop filter is capable of removing over 80 contaminants, such as forever chemicals, lead, microplastics, and pharmaceuticals. During its launch at Ninja's New York headquarters, the product team showcased the filter's distinctive qualities alongside its performance.

Unlike reverse osmosis filters that strip water of essential minerals, potentially causing it to taste bland, the HydraSense features an oversized activated carbon filter that preserves naturally occurring minerals like calcium, magnesium, and potassium. Sipped directly from the spout, the water tasted as crisp and clean as any from other high-quality filters tested. To verify the filter's effectiveness, the team filtered Kool-Aid, resulting in a clear liquid with no residual flavor.

Certified by the National Sanitation Foundation, the HydraSense removes chlorine, chloramine, lead, volatile organic compounds, PFAS (forever chemicals), and microplastics. This level of filtration is rare among competitors, who often lack regulatory certifications. Unlike many other filters, HydraSense includes a built-in filter life monitor, alerting users when the filter nears the end of its life. This prevents users from changing filters prematurely or too infrequently, which is a common issue with other models.

The filter's lifespan is 120 gallons, and replacements cost $40. Unlike most countertop water filters that take an hour or more to filter a gallon, HydraSense uses a unique pressure system to dispense water immediately. For those who prefer a slower pour, such as when filling ice trays, a slow pour setting is available. Users can also customize water dispensing by selecting 6, 8, 10, or 12-ounce pours.

Priced at $200, currently discounted to $160, the HydraSense offers a compelling value, particularly when compared to reverse osmosis systems like AquaTru Carafe, which cost nearly twice as much, and gravity filters like Rorra and Boroux, which typically start at around $300. The closest competitor, the $120 Brita Hub, is also certified to filter 80 contaminants but lacks a filter life monitor and slow pour settings, as well as a cheaper plastic build. The HydraSense is now available on Ninja's website.