Kisah 'Kepoh Business' is all about looking out for each other
KUALA LUMPUR: The spirit of looking out for and supporting each other is taking centre stage in a company’s campaign to celebrate National Day and Malaysia Day.
A Malaysian company, Syarikat Jaminan Pembiayaan Perniagaan Bhd (SJPP), has launched a campaign called "Kisah Kepoh Business" to celebrate National Day and Malaysia Day. Literally, "kepoh" means busybody, but SJPP is using it to promote a message of care and support within the community. The campaign's film aims to educate the public, especially entrepreneurs, about SJPP's role in providing access to finance.
SJPP's principal officer, Juanita Rusmini Abdul Jalil, noted that the campaign's positive approach can also mean looking out for friends and helping fellow entrepreneurs. The campaign's theme, "Malaysia Kita, Impian Bersama," underscores the belief that business success depends on more than just finance. It also emphasizes the importance of confidence, encouragement, and support from families, communities, and financial institutions.
The film highlights the challenges faced by small business owners and warns against fraudulent financing offers, urging entrepreneurs to seek legitimate funding channels. The campaign will run throughout August and September across various media platforms, with Media Prima Omnia supporting its rollout on television and digital platforms.
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