I was too pregnant to pitch my business on 'Shark Tank.' My husband and Pete Davidson went instead.
Allison Strumeyer says ordering 10,000 pairs of socks before launching doublesoul helped prove demand and gave her the confidence to build the company.
Allison Strumeyer, a pregnant woman, could not participate in Shark Tank, so her husband and comedian Pete Davidson pitched her business instead. Strumeyer had worked at BlackRock, a global finance company, gaining valuable insights for her future entrepreneurship endeavors. She then joined Mirror, a startup acquired by Lululemon, where she learned about scaling a startup.
Strumeyer's passion for socks led her to create Doublesoul, a sock company with innovative, eco-friendly, and expressive designs. Before launching the company, Strumeyer and her husband prototyped 10,000 pairs of socks and tested their marketability by having people share them on social media. Doublesoul officially launched in 2022 with a $2 million venture investment.
Strumeyer, too pregnant to appear on Shark Tank, watched from home while her husband and Pete Davidson secured an investment from Shark Kendra Scott. Strumeyer and her husband prioritize family time, even during the hectic startup journey, ensuring they maintain a strong relationship despite the demanding business world.
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