How Premier League shirts will change with gambling sponsor ban

Premier League shirts will undergo a significant transformation this season due to a gambling sponsor ban. For the first time in 20 years, gambling companies will no longer be allowed to place their logos on the front of jerseys. This decision was made voluntarily by 11 of the 20 clubs, who previously had their shirts adorned with betting firm branding.

The shift away from gambling sponsors reflects the changing commercial landscape of the Premier League, where investment in AI companies has surged. Four clubs will now have technology sponsors, with Ipswich and Manchester United joining Crystal Palace and Fulham in this category. While finance remains the leading sector for sponsorship, with five of the 17 teams now partnered with financial institutions, other sectors such as insurance, tourism, and recruitment have also stepped in to fill the gap left by gambling companies.