How Premier League shirts will change with gambling sponsor ban
Premier League kits are going to have a very different look this season after clubs voted to ban gambling on the front of shirts. BBC Sport looks at the history of sponsorship, and who is replacing the betting companies.
Premier League clubs will no longer display gambling logos on their shirts this season, following a vote by the 20 clubs to ban them. The ban comes after gambling companies sponsored the front of jerseys for the past two seasons, with brands ranging from online bookmakers to crypto casinos. The shift away from gambling sponsors comes as the Premier League's commercial deals have become more valuable, with revenue increasing nearly 4,000% from £58m to £2.4bn in 2024-25.
The biggest area of sponsorship now is technology, with four clubs set to have tech sponsors this season, including Ipswich and Manchester United. Finance is also a leading sector, sponsoring five of the 17 teams, with Everton's deal with CMC Markets. Insurance, tourism, and recruitment deals have replaced gambling sponsors, as the Premier League continues to evolve its commercial landscape.
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