Home-cleaning products startup Scrubsy raises Rs 27 crore from V3 Ventures
Scrubsy claims it develops its products through in-house research, formulation and manufacturing. Its portfolio includes foam-based kitchen cleaners, bathroom cleaners and shoe-cleaning products.
Scrubsy, a home cleaning brand owned by BoldChem Science Pvt. Ltd., has secured Rs 27 crore ($3 million) in funding from V3 Ventures. The Gurugram-based startup, founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain, and Aditya Bhasin, develops and sells products across kitchen, bathroom, and footwear-care categories. Scrubsy differentiates itself by maintaining in-house manufacturing, which enables stronger R&D, product differentiation, and quality control.
The company employs AI to analyze customer reviews and incorporate feedback into its product development process. V3 Ventures, an early-stage consumer-focused investment firm, praised Scrubsy's performance-first approach, strong product quality, and in-house manufacturing, which have allowed the brand to succeed in a category dominated by established FMCG players.
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