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Hollywood hot dogs bound for Japan with new Pink’s flagship store

With a plan to differentiate itself through its wide range of toppings and offerings, the company is aiming for 20 stores in Japan by the end of 2030.

Hollywood hot dogs bound for Japan with new Pink’s flagship store

Hollywood's Pink’s Hot Dogs plans to expand its presence to Japan with the opening of a flagship store in the capital city. The family-owned Los Angeles-based business will offer 15 distinct hot dog varieties, hamburgers, beverages, and desserts at its Tokyo location. While hot dogs are already popular in Japan, sold in various settings, Pink’s aims to provide a unique experience through its diverse toppings and specials, tailored to local tastes, according to Sunpark, Pink’s Japan franchise operator.

This marks Pink’s third Asian location, following a store established in the Philippines in 2016 and another in South Korea last year. The iconic hot dog joint, founded by Paul and Betty Pink in 1939, began as a mobile stall before opening its first permanent shop in 1946. Its celebrity clientele, including Kim Kardashian and Betty White, contributed to its Hollywood fame and tourist appeal.

Pink’s Hot Dogs aspires to establish 20 stores across central Japan by the end of 2030, capitalizing on the growing trend of American food brands venturing into Japan, following the footsteps of other domestic brands expanding in the U.S.

Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at japantimes.co.jp →

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