Google’s New Pixel 11 Phones Get Higher Starting Prices — Blame the RAM Shortage
This year’s Pixel devices all got pricier. Here’s why.
Google unveiled several new phones and gadgets at a Made by Google event, including updated Pixel phones, a foldable, a smartwatch, and a personal item tracker. These devices are priced higher than their predecessors, reflecting the ongoing RAM shortage in the tech industry. Google acknowledged the shortage and noted that its pricing adjustments reflect the current market reality.
The Pixel 11, Google's new flagship phone, starts at $899, a $100 increase from the previous year's Pixel 10. However, the Pixel 11 now only offers a 256GB storage option, with no 128GB choice. The Pixel 11 Pro starts at $1,099 for 256GB, with prices rising to $1,219 for 512GB and $1,499 for 1TB. The Pixel 11 Pro XL, Google's most expensive flat phone, experienced a $100 price increase, now starting at $1,299 for 256GB storage.
The Pixel 11 Pro Fold, Google's foldable device, also saw a $100 price hike, with a starting price of $1,899 for 256GB storage. The Pixel 11 is available in four colors: frost, pistachio, hibiscus, and obsidian (black). Meanwhile, the Pixel 11 Pro, 11 Pro XL, and Pixel 11 Pro Fold are available in four colors: canyon, fog, olive, and obsidian (matte black).
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