Former RCA Executive Val Pensa Launches Moonstruck Management & Marketing Firm
Pensa, who was head of marketing at RCA for five years, is a multi-time Women In Music honoree.
Val Pensa, former head of marketing at RCA Records, has launched her own management and marketing firm called Moonstruck. The new company will be headquartered in Los Angeles. Prior to Moonstruck, Pensa spent 15 years at RCA Records, where she was named senior vp/head of marketing in 2021. During her tenure at the label, she managed marketing campaigns for numerous artists, including Doja Cat, P!nk, Becky G, Pentatonix, Kygo, and Tate McRae.
Pensa's work on Sia's hit single "Chandelier" earned her three Clio Awards and a place on Billboard's 30 under 30 and 40 under 40 lists. She has also been a multi-time Billboard Women In Music honoree. In 2023, Pensa was recognized as Billboard's Executive of the Week for her work on P!nk's 10th studio album, Trustfall. Moonstruck aims to continue Pensa's efforts in promoting artists with a strong vision and building long-term careers.
The new venture has not yet announced any signed artists. Pensa expressed her gratitude for the journey that led her to Moonstruck, mentioning her time at J Records, A&M/Octone, and RCA Records.
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