Even one of Brazil's Most Popular Coffee Brands Has Gone Gourmet: What It Reveals about Local Production
Pil�o, one of Brazil's most popular coffee brands, has launched a whole-bean version classified as gourmet by Abic (Brazilian Coffee Industry Association), a category distinct from traditional coffee, which is associated with mass consumption and a more intense bitterness. The new product retains a visual identity similar to the classic version but has a lighter roast, a more balanced aroma and…
We haven't written up this one. Folha de S.Paulo (English) has the full story — the link below goes straight to it.
