Billboard Brasil Unveils First-Ever Power Players List, Luiz Oscar Niemeyer Named Executive of the Year
The inaugural Brazilian list celebrates 50 professionals from different areas who help strengthen and transform the music industry.
Billboard Brasil unveiled its inaugural Power Players list on Thursday, Aug. 13, in São Paulo, recognizing 50 individuals who have significantly impacted the country's music industry. At 70 years old, Luiz Oscar Niemeyer was named Executive of the Year for his four decades of contributions to the music entertainment sector. He played a pivotal role in the inaugural Rock in Rio event in 1985 and led projects like Paul McCartney's Maracanã Stadium show, which drew 184,000 attendees and earned a Guinness World Record.
Niemeyer currently heads Bonus Track, the company behind Todo Mundo no Rio. The selection process involved an independent editorial curation by Billboard Brasil, considering each honoree's relevance, recent work, and impact on the music production chain. The list represents diverse sectors such as record labels, distributors, streaming platforms, radio, media, show production, festival organization, artist management, copyright, and the emerging creator economy.
Notable winners include Anselmo Troncoso, responsible for over 500 DVDs and hundreds of music videos with four Guinness World Records, and Ana Bueno, VP of Marketing at Universal Music Brasil.
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