Apples iPhone Ultra might have a staggered, country-by-country rollout
That would be...unfortunate for those living outside of the U.S.
A new report claims that Apple's highly anticipated foldable iPhone Ultra will have a staggered rollout, beginning with the United States before gradually expanding to other countries. Channelnews Australia cites a Chinese supplier stating that the iPhone Ultra will encounter substantial supply and pricing issues, as well as testing difficulties with the already constructed production models.
Consequently, the Ultra is expected to launch in September but will initially have limited availability, with allocations to non-U.S. markets potentially taking up to two to three months to reach local availability. The outlet does not disclose specific countries that will receive the device first, but it is believed that Australia is at the bottom of the queue.
This launch timeline for the iPhone Ultra closely mirrors Apple's Vision Pro launch, which originally debuted in the U.S. and later expanded to other markets such as China, the United Kingdom, Australia, and Canada. As the world's first foldable iPhone, the Ultra is expected to be a more significant product for Apple than the niche Vision Pro.
Like the Vision Pro, the iPhone Ultra is anticipated to be a premium-priced device, with a reported cost range of $2,300 to $2,500. Additionally, the Ultra is projected to be more complex than a typical iPhone, with Apple reportedly grappling with pre-production issues related to both its hinge mechanism and the foldable display.
The iPhone Ultra is expected to be unveiled in early September, alongside the iPhone 18 Pro and 18 Pro Max.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
