Alex Cooper’s Unwell now valued at $500 million after funding from investment firm WTSL
Unwell, the company cofounded by social media powerhouse Alex Cooper , has remained self-funded and profitable since its launch in August of 2023. Yet on Wednesday, it was announced that investment firm WTSL has become the company’s first outside investor, with Unwell now valued at $500 million. Run by Cooper and her husband, Matt Kaplan, the media and lifestyle startup is known for its slate of…
Unwell, a media and lifestyle startup co-founded by social media influencer Alex Cooper, has achieved a $500 million valuation after securing funding from investment firm WTSL. The company, which has been self-funded and profitable since its inception in August 2023, produces podcasts like Call Her Daddy, wellness drinks, and TV/movie productions.
Cooper and her husband, Matt Kaplan, lead the brand, with Kaplan contributing to media production. WTSL, founded by talent agent Patrick Whitesell, is backed by private equity firm Silver Lake and collaborates with notable entities such as Peyton Manning’s Omaha Productions and the Universal Music Group. The investment, disclosed in an undisclosed amount, marks Unwell's first outside investor.
Following recent controversies involving Kaplan's alleged creation of a toxic work environment and his public feuds with Cooper and influencer Alix Earle, WTSL and Unwell intend to utilize the capital for expansion, acquisition, and enhancement of their video and consumer business sectors.
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