Wimbledon won’t slap sponsor on new show court but eye US growth
Wimbledon is quintessentially British, and its branding is understated. But what’s next for the Grand Slam? Matt Hardy finds out. “I’m not sure it’s Wimbledon style to have a naming right on a court,” the tennis Grand Slam’s marketing and commercial director Usama Al-Qassab tells City AM when asked whether a new show court at [...]
Wimbledon, the quintessentially British tennis championship, is set to expand its presence beyond the UK, with a focus on the United States. While the new show court at the proposed SW19 site expansion will not feature a sponsor's branding, the Grand Slam is open to new opportunities in the US marketplace. Marketing and commercial director Usama Al-Qassab emphasizes the importance of Wimbledon's traditional aesthetic, stating that the tournament is proud of its clean court policy and strong brand identity.
The expansion, which is necessary given the site's current capacity of 550,000 attendees, will help preserve Wimbledon's legacy while also tapping into the US market, where it is crucial to compete with other major sports like the NBA, NFL, NHL, and MLB.
Written by urgent.news from City AM's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
