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Why corporate innovation keeps failing

Despite bookshelves bending under the weight of 100 authors telling us how to unlock better innovation performance, the past 20 years have not delivered the desired uptick in project success rates. CEOs and innovation leaders I talk with report success rates across companies and verticals that seem stuck at the same ~10% rate we saw years ago. The problem isn’t theory, process, or organizational…

Why corporate innovation keeps failing

We haven't written up this one. Fast Company has the full story — the link below goes straight to it.

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Nielsen's $2 billion DoubleVerify acquisition is a big play for CMOs

Nielsen is looking to broaden its advertiser-direct relationships and push further into helping CMOs plan and allocate their media budgets.

  • Nielsen acquires DoubleVerify for $2.15 billion to enhance advertising data reliability.
  • Acquisition consolidates audience measurement and ad verification under Nielsen.
  • Critics warn of potential conflicts of interest and reduced market competition.

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