Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it

Tokyo’s Ginza district has become the epicenter of a sweet sensation, as social media users are buzzing about a dessert known as the "350% Pudding Soft Serve." This unusual treat has captured the attention of Japanese dessert enthusiasts, prompting many to flock to the area in search of the viral confection.

Pudding, or "purin" in Japanese, is a type of Japanese custard pudding or creme caramel. While soft serve ice cream has occasionally featured purin flavors in the past, the "350% Pudding Soft Serve" is a novel creation that has taken the internet by storm.

Located on the first floor of Exitmelsa, near the Ginza 4-chome intersection, the dessert can be found at Purin Kenkyujo, or "Pudding Lab." This high-end specialty shop focuses on creating premium-quality puddings using top-notch ingredients. Although Purin Kenkyujo primarily operates as an online business, shipping products made to order, it has a physical store in Ginza.

At the Ginza location, three different types of purin soft serve are available on the menu: "100%," "150%," and the viral "350%." The percentages refer to the amount of purin incorporated into the soft serve, with "100%" containing the highest concentration of the traditional Japanese dessert.