The dairy farmer behind latest grocery price comparison app
CheckMyTrolley is the latest grocery comparison tool to hit the market as the cost of living continues to bite into household budgets.
Dairy farmer Will Duff has created a free app called CheckMyTrolley that helps shoppers compare prices at local supermarkets. Duff, who works at a dairy farm near Dunedin, noticed the struggle of online grocery shoppers comparing prices and developed the app after seeing it discussed on social media. CheckMyTrolley allows users to input their shopping list and determine the cheapest option at each supermarket.
The app's launch coincides with a growing concern over high grocery costs, which have become a top financial worry for households, as reported by Consumer NZ. Other grocery comparison apps, such as Grocer and Grosave, already exist, each with unique features. A recent Consumer NZ survey found that New Zealanders are increasingly turning to private label brands to cut costs, as prices for processed goods like ice cream and chocolate tend to fluctuate more frequently, while fresh produce is more seasonally priced.
CheckMyTrolley's success is attributed to helping consumers save money and feel less stressed about grocery shopping.
Written by urgent.news from RNZ Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
