Telecel, MoMAG train agents to improve professionalism, compliance and customer service

Telecel Ghana and the Mobile Money Advocacy Group Ghana (MoMAG) have joined forces to train mobile money agents, aiming to enhance professionalism, compliance, and customer service within the mobile money ecosystem. The training event, themed "Amplifying the Impact; Building a Safe, Trusted and Profitable Agent Network," seeks to strengthen the crucial agent network for the mobile money business.

Samuel Sarpong, Sales and Distribution Director at Telecel Ghana, emphasized that agents are vital to the growth of the company's telecom and mobile money business. The training is designed to equip agents with the necessary knowledge and skills to deliver better services to customers. According to Sarpong, the agent network is an integral part of the telecom and cash business ecosystem, necessitating continuous capacity building to better serve customers.

Edward Ofori Agyemang, President of MoMAG, highlighted the partnership's role in addressing the challenges mobile money agents face, including fraud and armed robberies. He stressed the importance of continuous training for agents to operate professionally and protect their businesses. Ofori Agyemang also pointed out the significance of customer relations, especially for agents who may lack the skills to communicate effectively with customers.

Top-performing agent James Ablo welcomed the initiative, stating that the training provided him with valuable knowledge and a new perspective on Telecel's mobile money operations. He expressed his intention to share his learnings with his community and raise awareness about Telecel's services. Ablo believes that the training will help boost his business, particularly in relation to Telecel's mobile money services.

The collaboration between Telecel and MoMAG is crucial as mobile money agents continue to serve as a primary access point for digital financial services across Ghana. By equipping agents with knowledge in customer service, fraud awareness, regulatory compliance, and business management, the initiative aims to strengthen trust within the mobile money ecosystem and build sustainable and profitable businesses.

Telecel and MoMAG's ultimate goal is to develop a safe, trusted, professional, and better-equipped agent network to serve customers effectively.