Spotify to add label for AI-generated artists and remove them from recommendations
The new feature, starting from mid-September, will tell listeners if an artist is AI-generated.
Spotify is set to introduce a new feature that will identify artists generated by artificial intelligence (AI) and flag them on their profiles. This AI Persona badge will start appearing mid-September, giving listeners transparency about the authenticity of the music they are hearing. This move aims to address concerns from music fans who have noticed AI-generated profiles appearing alongside real human artists, leading to confusion and frustration.
Musician Alex Winn, a member of the band Swindled, supports the feature, stating that it separates genuine artists from those using AI, which he believes cannot create the emotional connection needed in music. The badge will be visible on artist profiles, in search results, and when tracks appear in playlists. AI-generated artists will not be recommended to users unless they have already followed them.
Spotify acknowledges that AI tools may be used in some human-created music and encourages transparency through the AI Credits feature. Artists will have the option to self-disclose or appeal the AI Persona badge decision. The streamer emphasizes that trust and authenticity are crucial for the artist-fan connection, especially in the era of generative AI.
Written by urgent.news from BBC Business's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
