Spotify to add label for AI-generated artists and remove them from recommendations
The new feature, starting from mid-September, will tell listeners if an artist is AI-generated.
Spotify is set to introduce a new feature that will identify and flag AI-generated artists on its platform. The AI Persona badge, to be launched in the middle of September, will appear on selected artist profiles to notify listeners that the artist's identity may be artificial. This move aims to increase transparency for users, who often express dissatisfaction with encountering AI-generated profiles that masquerade as human musicians.
The streaming service explains that genuine connections between artists and fans can only be built on a foundation of trust and authenticity, emphasizing the importance of this trust in the era of generative AI. The AI Persona badge will be visible on the artist's profile banner, about section, in search results, and on playlists.
Artists bearing the badge will not be recommended to users unless the user has already followed them. Spotify also notes that the AI Persona badge pertains to the artist's public identity and not the method of music creation, recognizing the use of AI tools in the creation of music by some human artists. Musicians can already disclose their use of AI tools through the AI Credits feature, with Spotify receiving tens of thousands of submissions daily.
Spotify hopes that most AI-generated artists will voluntarily disclose their AI status, but it will also review accounts that appear to fit the criteria. Those receiving the AI Persona badge will have the option to self-disclose or challenge the decision, and the badge will indicate whether an artist disclosed their AI status or if Spotify had to review the account.
Written by urgent.news from BBC News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
