Russian advertisers cut ad spending on Wildberries after Ukraine’s strikes on warehouses, Kommersant reports
Advertising activity on Wildberries has “noticeably declined” following Ukrainian drone attacks on the marketplace’s warehouses, sources at major advertising agencies told the Russian business daily Kommersant.
According to Kommersant, Russian advertisers have reduced their ad spending on Wildberries after Ukrainian drone attacks on the marketplace's warehouses. Major advertising agencies reported a "noticeable decline" in advertising activity on Wildberries. Digital Budget found that direct banner advertising spending dropped by 63% in July compared to June.
Some advertisers completely froze their advertising budgets on the platform or significantly cut their investments in certain categories. Wildberries acknowledged that some change in the volume of advertising was understandable, but insisted that its scale had been exaggerated. The marketplace stated that under current conditions, sellers were reviewing their business models.
Marketplaces have become one of the largest advertising channels in recent years, according to Kommersant. The Association for the Development of Interactive Advertising noted that the digital retail media segment became a key driver of the advertising market in 2025.
Written by urgent.news from Meduza (English)'s reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
