QNB women leaders push digital innovation and financial resilience
This shift is particularly visible in Egypt, where Dahlia Swellem, Director for Digibank oversees the QNB Bebasata digital banking platform under QNB Egypt and is co-leading the es...
QNB women leaders, Dahlia Swellem and Fatma Ben Hafsa, are spearheading digital innovation and financial resilience within the QNB Group. Dahlia Swellem, Director for Digibank in Egypt, is co-leading the establishment of ez Bank, a groundbreaking initiative that focuses on digital banking ecosystems centered around customer-centricity, accessibility, and innovation.
She emphasizes the importance of a seamless, intuitive, and personalized customer journey in a digital banking environment. Dahlia believes that successful digital banking models must strike a balance between technology, trust, simplicity, and human-centered experiences.
Regarding the rapidly evolving market, Dahlia stresses that long-term success depends on the agility and continuous evolution of financial institutions to meet and exceed customer expectations. As new approaches and innovations are essential, she also highlights the need for leadership that can navigate complex ecosystems involving regulators, consultants, technology providers, and cross-functional teams.
Fatma Ben Hafsa, Head of Treasury at QNB Tunisia, plays a significant role in maintaining financial resilience as markets become more interconnected and volatile. Her responsibilities include liquidity management, funding optimization, foreign exchange activities, and correspondent banking relationships, all aimed at ensuring the bank's strategic ambitions are met.
Fatma believes that treasury functions will increasingly rely on digitalization, enhanced forecasting capabilities, and stronger international collaboration to bolster competitiveness and support long-term stability.
As QNB Group advances its growth ambitions across regional and international markets, the expertise and leadership of these women are crucial for navigating the dynamic banking landscape. Through their commitment to excellence, these women continue to drive the Group's long-term success and help shape the future of banking across the markets they serve.
Written by urgent.news from Qatar Tribune Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Women leaders driving QNB Group’s continued growth gulf-times.com
- Women leaders driving QNB Group’s continued growth qatar-tribune.com
