NASCAR CEO Steve O’Donnell is ready to bring a race to Europe
NASCAR has been actively traveling to new places in recent years, with races taking place everywhere from Mexico City to the streets of downtown Chicago. The heart of the NASCAR season will always be at its classic tracks, but by including new locations on the schedule year-to-year, the sport is able to reach new fans and stretch its imprint further. NASCAR CEO Steve O'Donnell doesn't sound ...…
NASCAR CEO Steve O'Donnell expressed his ambition to bring the sport to Europe, as revealed in a recent interview on Racin With The Boys. The NASCAR supremo hinted at the possibility of a series in Europe, boasting a small but enthusiastic crowd of around 50,000 people at their inaugural race in Brands Hatch. The CEO emphasized the unique Americana-themed races, complete with football helmets, cheerleaders, and unabashed celebration of everything American.
O'Donnell credited NASCAR's recent venture in Le Mans for generating significant interest and believes the next logical step is expanding into Europe. He confidently stated that European fans would appreciate the sport's distinctive flavor, which he emphasized is different from Formula 1's elite and high-profile status. O'Donnell concluded by asserting that NASCAR is the "common person's" racing spectacle, promising an exciting and fun experience for newcomers.
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