IMI-backed Mari buys theatre operator behind Wicked and The Lion King
Global events company Mari has reached a “definitive agreement” to acquire ATG Entertainment, the theatre giant which operates dozens of venues across Europe and on Broadway. ATG, which has been owned by private equity firm Providence since 2013, operates landmark theatres such as the Lyceum, Apollo Victoria and Savoy Theatre in London’s West End, hosting productions such as The Lion King ,…
Mari, a global events company, has officially reached a definitive agreement to acquire ATG Entertainment, a major theatre operator with venues across Europe and Broadway. ATG, owned by Providence since 2013, manages iconic theatres like the Lyceum, Apollo Victoria, and Savoy, hosting blockbuster productions such as The Lion King, Wicked, and Paddington the Musical.
The UAE’s IMI Media Group, backing Mari, announced the expansion of its international investment portfolio in October of the previous year. Mari, known for its portfolio in premium live properties like tennis tournaments and contemporary art organizations, sees theatre as a crucial part of its future. The acquisition, pending regulatory approval, marks a significant moment for ATG, which serves 18 million theatregoers at 16,000 performances annually.
ATG CEO Melanie Smith expressed gratitude for Mari's understanding of live entertainment, emphasizing that Mari will be the ideal home for ATG’s next chapter. Emanuel, the founder of Mari, emphasized the power of live experiences and the enduring strength of theatre in connecting talent with audiences.
Written by urgent.news from The National UAE's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- IMI-backed Mari buys theatre operator behind Wicked and The Lion King thenationalnews.com
