Hunger for Culture: New Airbnb Data Reveals Rise of Culinary Travel in Indonesia
Food & Drink is now the fastest-growing category among Airbnb Experiences in Indonesia by search demand, with Bali emerging as the top spot for culinary bookings. BALI, INDONESIA – Media OutReach Newswire – 12 August 2026 – For many travelers, exploring local culinary traditions is the trip itself. New Airbnb data highlights the popularity of culinary Experiences across Indonesia, with both…
Culinary travel is experiencing a surge in popularity among Airbnb users in Indonesia, according to recent data. Bali has become the hotspot for food-focused experiences, with over 90% of culinary Experience bookings on the island. The category of Food & Drink has become Airbnb Experiences' third-most-popular category in Indonesia, beating out Nature & Outdoors and History & Culture.
Guests who engage in culinary Experiences consistently rate them highly, with an average rating of 4.94. Reviewers often describe these experiences as "authentic," "traditional," "hands-on," "local," and "family." Demand for Airbnb homes with kitchen amenities in Indonesia has risen by over 20% year-on-year, indicating that travelers are keen to cook and recreate local flavors during their trips.
Airbnb's Country Head for Southeast Asia & India, Amanpreet Bajaj, notes that today's travelers are increasingly seeking experiences that deepen their connection to the places they visit, and food is a powerful way to do that. To capitalize on this trend, Airbnb recently organized a Culture & Culinary Trail luncheon in Bali, featuring renowned chefs Arnold and Reynold Poernomo.
The event showcased local ingredients, traditions, and stories, offering a preview of the immersive culinary experiences travelers can find on Airbnb Experiences.
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