How Much Did Tate McRae’s Streams Rise Following Her Buzzy Lollapalooza Set & New Era Tease?
This week's Trending Up looks at how excited the seemingly imminent return of Tate McRae has her fans, along with trends boosting 2010s hits from Tove Lo and Justin Timberlake.
Following her standout performance at Lollapalooza, alongside a striking gold body paint close to the stage, Tate McRae has seen a significant increase in her streaming numbers. Over the five days following her festival appearances on August 3-7, her complete catalog garnered over 38.3 million official on-demand U.S. streams, marking an 18% growth from the 32.6 million streams she accumulated the week prior (July 27-30), reported Luminate.
Concurrently, a nostalgic resurgence for Tove Lo’s 2015 hit “Talking Body” has been ignited by a viral TikTok remix and accompanying dance trend, leading to a staggering 10,439% spike in her streaming numbers.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
