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How K-pop turned album previews into events worth ticketing

How K-pop turned album previews into events worth ticketing

The most sought-after free ticket in Seoul this month is for a show where nobody performs. On Aug. 19, which marks the 20th debut anniversary of K-pop icon BIGBANG, fans are expected to pack the Mulbit Stage at Yeouido Hangang Park, western Seoul, for drones, fireworks and a DJ set built entirely from songs the group will not be singing.

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